About Us


True Blue is a small textile studio located in the middle of the Santa Cruz Mountains, in Northern California, where we are inspired every day to slow down, to stop and enjoy the beauty of the redwood trees, the slow movement of the fog rolling in.

Our philosophy is to make high quality pieces that go beyond the trend, pieces to be treasured and to last longer.

We invite our customers to join us in a Pledge that we live by:

I pledge to SLOW DOWN by:
*Learning more about where my clothing comes from.
*Making decisions based on quality rather than quantity.
*Supporting handmade, local, sustainable or second hand fashion.
*Caring for my clothes to make them last.