About Us

About True Blue Studio

Our philosophy is to make high quality pieces that go beyond the trend, pieces to be treasured and to last longer. 
We invite our customers to join us in a Pledge that we live by:
I pledge to SLOW DOWN by:
*Learning more about where my clothing comes from.
*Making decisions based on quality rather than quantity.
*Supporting handmade, local, sustainable or second hand fashion.
*Caring for my clothes to make them last.


About Carolina


True Blue is a small Fine Arts and textile studio located in Santa Cruz, California.
Carolina, the artist and founder, is inspired by the incredible beauty of California landscape and nature.
Growing up in the tropics her love and use of colors is a reflexion of the rich and bold Latin-American culture.
After getting a degree in architecture and successfully running her own design and remodel company for ten years, Carolina and her husband moved to Santa Cruz. In 2013, True Blue Studio was founded.

commissions, consignment, and wholesale please email Carolina at

trendscal (at) gmail (dot) com


Giving Back

"There is more joy in giving than in receiving" —Ana Teresa, Carolina's Mother

Each year, True Blue Studio runs a fundraiser to benefit organizations. In the past True Blue has donated to a variety of organizations including 

  • Monarch Services Shelter for domestic violence victims in Santa Cruz
  • Three various hospitals in Australia in response to the wildfires
  • Masks for farm workers which helped provide farmworkers with PPE during the rise of the pandemic
  • SPCA, Ben Lomond Fire Protection District, and Twin Lakes Evacuation Camp in response to the wildfires in Santa Cruz County
  • Second Harvest Food Bank of Santa Cruz
  • The homeless population in Santa Cruz
  • Every Mom Counts which works to make pregnancy and childbirth safe for everyone